Integrated Marketing Leader
Audiences grow.
Revenue follows.
I lead integrated B2B and consumer marketing across content, social, email, e-commerce, and print, and I own the P&L of a media business.
SSA Group · B2B marketing
Turning operations into proof.
I built a B2B content program that turns hospitality, retail, and guest-experience results into case studies and thought leadership for attraction executives.
SSA Group · Client enablement
Empowerment through education.
Instead of micromanaging every post, I built a social media playbook and training program so our small-business clients could run their own channels with confidence.
Field Museum Store · E-commerce
Selling the museum beyond the museum.
I lead e-commerce marketing for the Field Museum Store, with product storytelling and seasonal promotions across Shopify, Instagram Shopping, and email through Mailchimp.
Advertiser revenue
From one-off ads to recurring revenue.
I rebuilt the ad offer into multichannel packages and a renewal system. Advertiser revenue grew 46% year over year.
Directories & SEO
Winning the local search.
I launched 12 local directories timed to seasonal search demand, growing organic traffic 65% and signing up 3,654 listings.
I lead marketing like a business owner.
I'm the Digital Marketing Manager at SSA Group, which runs hospitality, retail, and admissions for zoos, aquariums, museums, and other cultural attractions. I'm the central marketing resource for more than 10 business lines: B2B positioning, content and PR, LinkedIn and Meta, the Field Museum Store's e-commerce, conferences, and reporting.
My strength is turning complex operations into stories with proof. I work with executives and experts in every part of the business to find what changed, what it earned, and why another attraction should care.
I'm also the Editor & Marketing Director of Colorado Springs Kids, where I own the full P&L across ad sales, print, the website, 12 directories, the newsletter, and social. Every channel decision is a budget decision.
Before that, I marketed luxury spa, salon, and medical aesthetics services to a high-end clientele at Anushka Spa, Salon & Cosmedical Center in West Palm Beach.
Next, I'm looking for a Director of Marketing role where I own strategy and budget, build a team, and am accountable for growth.
Resume
Integrated B2B and consumer marketing for a hospitality and retail partner to cultural attractions: content strategy, thought leadership, PR, LinkedIn and Meta, SEO, Field Museum Store e-commerce, events, and cross-channel reporting.
Full P&L ownership across ad sales, print, web, newsletter, social, and 12 local directories.
Luxury spa, salon, and medical aesthetics marketing for a high-end clientele: targeted email campaigns, print, and influencer partnerships.
Google Analytics 4 · Search Console · Semrush · HubSpot · LinkedIn · Meta Business Suite · Meta Ads Manager · Shopify · Instagram Shopping · TikTok Shop · Mailchimp · Canva · Wix · QuickBooks